Selected Work
A curated set of UX, UI, and engineering projects spanning fintech, insurtech, and enterprise web — each with real measurable impact.
Cloudflare
Senior AI-Driven Web Producer | UX | Growth
Managing web production and growth at cloudflare.com. Architected custom AI agentic pipelines that auto-construct brand-compliant Contentful pages, reducing deployment times from 2 days to 5 minutes.
Capgemini
Senior UX/UI Consultant & Team Lead
Led all UX/UI activities and a team of 4 members to redesign a large-scale, complex internal enterprise application for web and desktop, conducting user research, wireframing, and interactive prototyping.
William Hill
Senior UI Developer
Engineered highly resilient React/Redux components for a massive betting platform handling millions of daily users. Owned A/B conversion experimentation and CI/CD pipelines.
Sherpa Insurance
UX/UI Designer & Developer (Freelance)
Led UX research and onboarding funnel redesign for a custom insurtech platform, keeping input fields above-the-fold to reduce user friction and boost completion rates.
Bee Engineering
UI/UX Designer & Mobile Developer
Spearheaded the UI/UX design and hybrid mobile development of the internal 'BEESUPER' employee engagement app using Ionic Framework, and built satisfaction survey platforms.
